EXHIBITS & TRADESHOWS
Paycor
(SHRM) TRADESHOW
The Society for Human Resource Management (SHRM) is the world’s largest HR professional society, representing 285,000 members in more than 165 countries.
Our goal was to generate greater company awareness and engage with attendees. We showcased Paycor products and piqued the interest of guests to book a follow-up meeting.
We needed to create a game or activity for attendees in
which everyone wins.
The activity needed to be noisy, exciting, and call attention to the booth.
The event was in New Orleans. We took inspiration from carnival games that drew people into the booth by the energy and sound. The dynamism and bustle ensured that we drew maximum attendees to the space.
