5 Ways To Measure Attendee Satisfaction at Your Events
Attendee satisfaction is a great way to assess the success of your event. Whether you are hosting a company networking night or an industry conference, the happier your Attendees, the more successful your event. Attendee satisfaction also provides ample data to calculate your event’s return on investment (ROI) and useful insight. Explore different ways to measure Attendee satisfaction at your events and discover beneficial information for future improvements.
Event Surveys and Questionnaires
Surveys and questionnaires are the most common and easiest way to gauge your Attendees’ satisfaction. These feedback forms allow Attendees to provide comments on multiple different aspects of your event. You can even cater questions to specifics, depending on what kind of satisfaction you want to measure, from product engagement to entertainment. Send Attendees surveys and questionnaires as a follow-up to your event, and have them reflect on their experience.
Conversations and Check-Ins
Sometimes, the best way to gather information is to simply ask. Getting real-time responses can be useful. If you’re hosting an event where Attendees have time to mill around afterward, designate people to start conversations and gather feedback. You don’t even have to wait until after the event to strike up a conversation! You can do quick check-ins with Attendees during the event to see what they are enjoying so far.
Behind-the-Scenes Staff Insight
Don’t just ask the Attendees—ask the staff. Whether they are serving food or helping Attendees test product displays, event staff are constantly interacting with and observing Attendees. They usually have valuable insights to pass along. Event staff also have experiences of their own that can help you fine-tune your live experiences and get another point of view on satisfaction.
Net Promoter Scores (NPS)
Net promoter scores (NPS) is a common metric system for measuring customer loyalty and satisfaction. NPS determines the likelihood of participants recommending your business, products, or events to others. NPS are zero to ten score ranges that fall into three categories: detractors, passives, and promoters.
- Zero to six represent detractors—dissatisfied Attendees who will not likely give out recommendations.
- Seven to eight are passives—somewhat satisfied customers who may or may not promote your event.
- Nine to ten are promoters—very satisfied Attendees who will likely recommend and return to your events, business, or products.
Asking your Attendees for NPS is an effective way to determine their satisfaction.
Social Media Monitoring
Social media gives you multiple indications of whether Attendees enjoyed your event. A lot of people posting about the event can indicate satisfaction, as it means they want to share their positive experiences and show off the fun they’re having. However, you can also trend on social media if people have bad experiences. Social media is a great resource for scouting receipts of satisfied and unsatisfied Attendee testimonials.
L!VE is an event production agency that makes every little detail of your event matter, creating true, human connections between your Attendees and business. We believe that achieving this connection creates memorable experiences that leave you with satisfied event Attendees.
Measure your Attendee’s satisfaction with these five different methods to gain useful insight, and team up with L!VE to turn your large corporate events and projects into memorable experiences.