FESTIVALS & CONCERTS
Arnold Sports Festival
Over three action-packed days, competitions were streamed live from five stages in the Greater Columbus Convention Center.
The live stream had its own graphics package and commercial spots that ran throughout the main event. There was also a unique camera feed for the stream that allowed us to show camera shots that were more relevant to a remote audience.
In addition, we partnered with Classic Productions, the festival promoter, to update the event brand identity and develop a series of immersive animations to create a dynamic experience for the main event.
Interviews with athletes and colorful reporting was
heard from a custom-built Commentary Booth.
The Arnold Sports Festival had upwards
of 180,000 visitors throughout the weekend.
With the ASF YouTube channel, our team increased that number by an extra 10,000–50,000 in digital attendees. The ebb and flow of the viewing audience is easily accommodated by coordinating with the in-house IP and with scalable settings available within our streaming platform.
