L!VE has been producing this event for nearly 35 years. As the stage grew from a single concrete slab, to a small single structure, to the current 180-foot wide main stage with two auxiliary stages, we have been growing in combination with the three-day festival.

The 35-year partnership with Country Concert covers a majority of the history and evolution of L!VE—from the handmade PA systems in the early 80s to the cutting-edge digital audiovisual technology of today— we have found ways to continually advance the festival production value without overwhelming the budget.

Our Production Design, and Fabrication teams frequently find themselves tasked with devising solutions to ensure the experience is just as enjoyable in the front row, as it is in the back row. We pride ourselves that everyone in the venue has a great seat, and great experience!