EXHIBITS & TRADESHOWS
Tech Data
DELL WORLD BOOTH
Tech Data was presented with a
unique opportunity to showcase
their services at Dell World.
Dell World is a platform for Dell Technologies Partners to get face to face with over 15,000 IT experts and business decision makers. We were asked to design a high touch point trade show booth that showcases Tech Data’s campaign messaging—”Why Go Half Way”.
A key strategic objective was to balance Tech Data’s goals with those of their partner vendors that would also be featured inside the booth
We created an open concept booth with entry access from four sides, a central branded column, and partner kiosks.
The campaign message
of “Why Go Half Way”
influenced not only the
branding on the booth,
but the structure itself.
We exposed the support truss on half of the central column, which sat in contrast to the crisp lines of the rest of the column, echoing the key visual metaphor of campaign.
