Color Street 2021 National Convention
The Orange County Convention Center in Orlando, FL was the setting for Color Street’s & L!VE’s return to large live events. A truly hybrid solution brought together 4,000 in person and 28,000 virtual Stylists from across the US. Navigating the landscape of post pandemic dynamics demanded a strategic and flexible approach to planning. The expansive footprint and shared spaces of the Convention Center posed a challenge. How to bring the Color Street brand front and center while assisting the Stylist with easy navigation. From the super-sized exterior banners greeting attendees to a branded and quick moving Registration process, Stylists’ were wowed. Fun and unique photo ops added to the social media buzz before the first session had even begun. The “Color Street Pave the Way” General Sessions set was a fun, geometric inspired design that incorporated a blended seating approach which allowed all attendees a great seat. The concept used different elements to bring it to life – an enormous stage LED screen, gobos, LED lighting for an electric effect, hard geometric shapes that absorbed bright color light and four projection screens to allow maximum viewing pleasure. From an exciting launch of sales in a new country to the introduction of the new catalog via a New York styled fashion show to massive recognition marches the content and execution was flawless.
To achieve a true hybrid experience for virtual Stylist we utilized a partner platform Pathable. This comprehensive solution delivered easy to access sessions, chat features and social interactions. A dynamic emcee brought speaker, executive and Stylist interviews to the virtual audience along with tours and back-stage sneak peaks that created a sense of community for all. Content was available on demand for those who could not watch sessions live.
In 11 ½ weeks the overwhelmingly collaborative effort between Color Street and L!VE resulted in an incredible back to business, back to networking, back to inspiring event. As one team member said… We all pulled off something remarkable! The passion for an incredible Stylist experience shined through leaving attendees ready for the next event!
