Drive-Thru Holiday Parade Warms the Heart of Luxottica Employees

Luxottica, a market leader in the design, manufacture and distribution of fashion, luxury, sports and performance eyewear, is like many companies right now. The majority of their workforce is operating remotely.

As a way to celebrate the holidays and the employees’ efforts during 2020, the company invited associates to return to the corporate office this for a “drive-thru” parade. The experience included a custom holiday display, themed music and a gift pick-up.

The project was a collaboration between Luxottica, L!VE and 3dx that included the overall design and concept for the drive-thru parade along with a series of routed holiday expressions that included (3) Christmas trees, (5) large ornaments and (12) smaller ornaments, all custom designed to enhance the viewers’ experience.

In a time of separation, Luxottica was able to enhance the human connection by providing a unique experience for employees who worked diligently to maintain the company’s sales and distribution channels.