American Modern: Brand Launch Celebration
About the Project
When American Modern Insurance Group (AMIG) launched a new brand, they wanted employees to know the “why” behind the change. It was essential to the company’s marketing department that their own people understand that this wasn’t just a new logo—it signified new corporate values and personality that each employee should strive to embody.
We helped AMIG design and execute a shareable brand launch and activation day through the use of employee-based videos, collaborative whiteboards, selfie stations, and interactive activities. To cap off the day, the corporate parking lot provided employees with a fun and relaxed environment suitable for this celebration, the effect of which was to honor and observe the new vision for the brand as it moved forward.