Location: Blue Ash, Ohio
Key Objectives: Communicate the Belcan brand story and its history through environmental branding in Belcan’s new facility.
Challenges: We wanted to keep all the branding elements flush with the wall, and our biggest challenge was hiding the hardware to achieve that. In addition, the building was still under construction, adding another challenge in order to hit the move-in date.
Solution: We pocketed the back of mounted items, concealing the hardware while ensuring each element was flush. We were in constant contact with the general contractor, meeting on a weekly basis to make sure we were on track to hit the move-in date.
Result: The environmental branding throughout the building inspires the staff and communicates the Belcan brand to everyone who visits.