Nature’s Sunshine: The Future Starts Today
About the Project
Nature’s Sunshine Convention helped to launch the company’s first major rebrand in many years. Our directive was to create a dynamic platform that at the push of a button revealed the fresh new look across the set. We achieved this by creating a panorama of overlapping projection screens—the perfect vehicle for digital expressions of the new brand. The convention also contained training, educational, entertainment, and recognition segments, so our stage needed to provide multiple stage entrances and levels to accommodate all the various participants.
Additionally, we produced a dynamic “Experience Room,” where NSP attendees could learn about and sample the newest products.