Project Description
Nu Skin: Expo/Store
About the Project
Housed in the Salt Palace Expo Hall, the Nu Skin Expo had four distinct goals: highlight their breakthrough skincare product, Lumispa; introduce 10 new brands; create an efficient, full-functioning store; and entertain, inform, and motivate their attendees.
Challenges
Overcome a massive sterile expo hall environment
Balance fulfillment needs, store flow, and restocking efficiency for 47 fresh SKUs
Introduce Nu Skin’s premiere product, Lumispa, and provide a space that educates and builds enthusiasm for the new product line
Create engaging attendee interactions throughout the venue
Solution
Divided the hall into 10 unique branded environments, creating a Nu Skin mall that broke down the overwhelming space into a clear journey for attendees
Created a premier dynamic environment for the Lumispa brand, including sample stations, a hologram display, photo ops, and a demo area for more directed learning
Developed an informal slogan, “everything’s a photo op”—every part of the expo became a backdrop for attendee experiences—when the phones came out and the flashes went off, we knew we had succeeded