Project Description

Olay Brand Exhibit

Client: Hyperquake

Location: Paris, France

Key Objectives: Showcase the new Olay brand and create an immersive opportunity for Olay executives to launch and celebrate the new brand.

Challenges: Working in another country presented the greatest challenges, including language barriers, a non-traditional space in a residential area and other obstacles.

Strategy: We worked with Hyperquake to convert a historic building in the heart of Paris into an immersive exhibit, where the Olay team could experience the new brand in highly engaging ways.

Result: The stunning exhibit served as a brand launch for Olay executives, and we extended this unique brand experience by recreating the space at P&G corporate headquarters.