Olay Brand Exhibit
Location: Paris, France
Key Objectives: Showcase the new Olay brand and create an immersive opportunity for Olay executives to launch and celebrate the new brand.
Challenges: Working in another country presented the greatest challenges, including language barriers, a non-traditional space in a residential area and other obstacles.
Strategy: We worked with Hyperquake to convert a historic building in the heart of Paris into an immersive exhibit, where the Olay team could experience the new brand in highly engaging ways.
Result: The stunning exhibit served as a brand launch for Olay executives, and we extended this unique brand experience by recreating the space at P&G corporate headquarters.