P&G World Design Meeting
Client: Proctor & Gamble
Location: Cincinnati, Ohio
Key Objectives: Create an immersive and inspirational environment for P&G designers across the globe at its World Design Meeting.
Challenges: We created a very large graphic package and had very little time to install it.
Strategy: We developed key messaging in collaboration with the client, and we then built an intimate and immersive environment.
Result: The week-long event was a highly impactful and memorable experience for P&G’s worldwide team of designers.