Project Description

P&G World Design Meeting

Client: Proctor & Gamble

Location: Cincinnati, Ohio

Key Objectives: Create an immersive and inspirational environment for P&G designers across the globe at its World Design Meeting.

Challenges: We created a very large graphic package and had very little time to install it.

Strategy: We developed key messaging in collaboration with the client, and we then built an intimate and immersive environment.

Result: The week-long event was a highly impactful and memorable experience for P&G’s worldwide team of designers.