Shire: Reimagine Celebration
About the Project
A fantastic backdrop for Shire’s new drug launch celebration was provided with vibrant colors surrounding the theme of “Reimagine” during this downtown Miami event, an opportunity to celebrate and educate. Messaging from launch leads and testimonials from patient ambassadors whose very lives are being “reimagined” with this new FDA approval resonated with the sales force, Shire division leads, the patient services team, and physicians attending.
The celebratory feel cascaded from the lobby to the general sessions and the vitally important workshops with fun and surprises along the way—all transcending a wonderful feeling of accomplishment for the Shire team and noting great possibilities for the future!