Project Description

TD Dell World Tradeshow Booth

Client: Tech Data

Location: Sands Expo in Las Vegas

Key Objectives: Create a 30×30 tradeshow booth, including areas for sponsors to meet with clients, featuring the theme “Why Go Halfway?”

Challenges: We were tasked with creating a booth that would stand out in an expo full of booths while creatively communicating the theme.

Strategy: We represented the theme “Why Go Halfway?” by building a truss structure in the center of the booth. Half of the structure was exposed, and half was covered. In the negative space, we built a display featuring a cat 5 cable that traveled from random zig zags before transforming into a straight line. We extended this visual representation to five different sponsor areas and two conference tables with integrated power. Additionally, integrated LED lights ensured that the structure could be seen from a distance.