Project Description
Tech Data/Cisco: Ignite
About the Project
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services, and solutions. Once a year, Tech Data and Cisco come together to host Ignite. This prestigious event presents a unique opportunity for select resellers to learn best practices for selling Cisco technology and to enhance their Cisco business through Tech Data.
Challenges
Create a high-end look and feel that reflects the select group of attendees
Develop a powerful method to dramatize the challenges presented in the digital economy
Use the limitations of the modest sized ballroom for general session to our advantage
Solution
Created a deeply engaging immersive experience by surrounding the audience in captivating media
Created a powerful animated opening module and presentations that highlighted the challenges of the digital economy and foreshadowed the solutions to be revealed during later presentations