Project Description

UC Bicentennial Bash

Client: University of Cincinnati

Location: Cincinnati, Ohio

Key Objectives: Design an event that celebrated a huge anniversary milestone while kicking off a new capital campaign.

Challenges: The Bash needed to capture attention during a weekend packed with homecoming events. Competing for attendees with the homecoming game and parade, it was important to create a high-energy evening. The Bash had a wide variety of audiences and therefore needed different messaging targeted toward each group. With the goal of catering toward the disparate interests of high value donors, alumni and staff, as well as the student body, several tiers of event experience were necessary, from luxe VIP treatment to free general admission.

Strategy: We developed a full evening of programming, all falling under the umbrella of The Bicentennial Bearcat Bash. The action-packed schedule kept revelers engaged and sent them home excited about the promising future of UC. Things kicked off with a private VIP program for high value donors. It featured musical numbers by student groups and speeches from faculty and alumni. The VIP program culminated in a dramatic automated reveal, in which a 90-foot curtain parted and traveled around the arena revealing The Bash set up on the main floor. As the VIP event concluded, doors opened to the public, which streamed into 5/3 Arena, allowing guests to partake in a variety of themed activations, from 360° photo-booths to custom-fabricated, Bearcat-branded pop-a-shots.

Result: The event wrapped up with musical performances and a rousing champaign toast by the university president, celebrating the first 200 years and laying the groundwork for 200 more years of innovation and inspiration at UC.