Quick & Easy Guide for Measuring Corporate Event ROI

Largescale corporate events are a great opportunity to meet potential clients, form business partnerships, and make announcements that can lead to increased sales. However, putting these events together is a costly endeavor that requires careful consideration.

You must understand which factors your event needs if you want to make a quality return on investment (ROI). L!VE is here with a quick and easy guide for measuring corporate event ROI so that you can focus on where you could be making improvements to make your events worth the cost.

Define Clear Objectives

The first step in measuring event ROI is to establish clear objectives before the event. By knowing what you want to accomplish, you can put measures in place to help you reach those specific goals.

Keeping track of how many new contacts you make through the event is a great option for those focusing on lead generation. You may want to try using strategies such as post-event surveys to gauge your attendees’ brand perception if you want to focus on brand awareness.

Track Direct and Indirect Costs

Tracking all direct and indirect expenses for your event yourself is a good idea even if you’re working with a corporate event production company. Direct costs include expenses such as venue rental, catering, and marketing materials. Indirect costs might encompass staff time, travel, and accommodation.

Collecting all this data will give you a better view of your total investment. For instance, the simplistic ROI calculation would show a profit if the total cost of an event is $50,000 and the event generates $70,000.

Evaluate Attendee Engagement

A big part of our quick and easy guide for measuring corporate event ROI is to emphasize attendee engagement. You can do this through various methods such as surveys, feedback forms, and social media interactions.

Post-event surveys can provide insights into attendee satisfaction, while social media analytics can track engagement levels and sentiments during and after the event. You can also monitor website traffic, and post-event conversations can offer valuable data on how well your event resonated with the audience.

Join L!VE, where we provide unparalleled opportunities for networking, learning, and showcasing your brand by helping you put together live events that resonate with your audience. Contact us today to learn more about what our production company can do for your brand.