How do you make Halloween surprising to an audience who has seen it all? You make it steampunk, of course. When SeaWorld San Antonio asked 3dx to design and fabricate a new bar and sign package for the park’s Howl-O-Scream event, we created a retro-futuristic, steampunk-inspired theme for the park’s “Scorched Bar.” It proved to be wildly popular with guests, and it supplied the park’s food and beverage department with en easy setup, strike, and general operation.
In addition to the “Scorched Bar,” we also created a new Dia de los Muertos (Day of the Dead) corridor for Howl-O-Scream. Our team designed and fabricated a dozen sets of signage that creatively combined the aesthetic of Dia de los Muertos with imagery of the many species of sea life at SeaWorld. The result is a colorful and impactful activation that will serve the park well for many Halloweens to come.